is something we understand well, proven by the +30,000 private label SKUs we’ve done.
With growing consumer interest in private brands, this is the moment for retailers to dial up their private brand design to be more competitive, visually appealing and e-commerce ready.
Choosing an experienced, strategic, and creative agency to capitalize on this opportunity, either for refreshing an existing brand or rebranding entirely, saves retailers time and money.
At Fish Agency, our 20 years of dedicated private brand experience, including over +30,000 private label SKUs designed across multiple categories, uniquely positions us to become the trusted partner you need to deliver on your private brand vision.
The proof is in our work
Whether your goal is a new strategically driven conceptual package design and/or adaptive design and rollout, our industry experience sets us apart:
A CONSUMER ENGAGED
Fish Agency adapted and rolled out this complex, large-scale redesign across multiple categories for the Sobeys Compliments brand, with the objective of accelerating private brand recognition among their customers. It translated to sales, with Compliments’ penetration growing dramatically since the new design hit shelves.
A GRAND TRANSFORMATION
Fish Agency rebranded Mountain Ridge, a core private brand for Giant Tiger, transforming it from a niche private label to an anchor in Giant Tiger’s marketing strategy. It now boasts four years of strong year-over-year sales growth and an ever-increasing SKU count.
From typographic styling or a colour palette selection, to an image that refuses to be ignored, visual communication is a strategically effective way for private brands to define their brand voice, increase shelf appeal and connect with customers at an emotional level.
At Fish Agency, we pride ourselves on powerful, emotionally engaging creative that communicates brand quality, stops consumers in their tracks and compels them to buy.
Design Adaptation & Rollout
Fish Agency understands the unique needs of private label brands and their packaging requirements. We’ve demonstrated our ability to work across multiple categories and sub-categories, as well as applying the designs to diverse packaging formats, printing techniques, and substrates.
Fish Agency has helped our clients launch successful brands across food, fashion, pharmaceutical, health & beauty, home décor, alcohol, cannabis, and consumer electronics categories. Along the way, we’ve used our packaging design expertise to address client challenges and accelerate their opportunities. And we make it easy. Our collaborative and agile methodology means we become a seamless extension of your organization. Our approach results in private brand packaging that offers: