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of consumers say private brands heavily influence where they shop



of consumers say private brands heavily influence where they shop


Private Brand Packaging Design

is something we understand well, proven by the +30,000 private label SKUs we’ve done.

With growing consumer interest in private brands, this is the moment for retailers to dial up their private brand design to be more competitive, visually appealing and e-commerce ready.

Make Your Private Brand a Powerhouse

Choosing an experienced, strategic, and creative agency to capitalize on this opportunity, either for refreshing an existing brand or rebranding entirely, saves retailers time and money.

At Fish Agency, our 20 years of dedicated private brand experience, including over +30,000 private label SKUs designed across multiple categories, uniquely positions us to become the trusted partner you need to deliver on your private brand vision.

Fish Agency – A Leader in Private Label Brand Packaging

The proof is in our work

Whether your goal is a new strategically driven conceptual package design and/or adaptive design and rollout, our industry experience sets us apart:

  • Sustaining an unparalleled track record of developing highly successful private brands
  • Creating new package concepts for more than 30 brands over the last 20 years
  • Developing over + 30,000 SKUs
  • Launching on time and on budget
  • Results-driven, award-winning work

Social Collection


From concept to execution, Fish Agency conceived this new line of limited-edition high-end wines offered by Calgary’s Co-op Wine Spirits Beer. The Social Collection remains a principal offering that differentiates Co-op Wine Spirits Beer and keeps consumers coming back.



Giant Tiger partnered with the Fish Agency to rebrand EKCO, an existing line of kitchenware, resulting in successful retention of heritage branding elements and elevated brand perception.

Private Brand Packaging Service Areas

Conceptual Package Design

From typographic styling or a colour palette selection, to an image that refuses to be ignored, visual communication is a strategically effective way for private brands to define their brand voice, increase shelf appeal and connect with customers at an emotional level.

At Fish Agency, we pride ourselves on powerful, emotionally engaging creative that communicates brand quality, stops consumers in their tracks and compels them to buy.

Design Adaptation & Rollout

Fish Agency understands the unique needs of private label brands and their packaging requirements. We’ve demonstrated our ability to work across multiple categories and sub-categories, as well as applying the designs to diverse packaging formats, printing techniques, and substrates.

Our Work Speaks for Itself

Fish Agency has helped our clients launch successful brands across food, fashion, pharmaceutical, health & beauty, home décor, alcohol, cannabis, and consumer electronics categories. Along the way, we’ve used our packaging design expertise to address client challenges and accelerate their opportunities. And we make it easy. Our collaborative and agile methodology means we become a seamless extension of your organization. Our approach results in private brand packaging that offers:

Private brands are continuing to drive consumer shopping preferences and Fish Agency can help you capitalize on this shift. Contact us if you have any questions on how to begin.

Get In Touch.
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