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Crafting Powerful
CPG Brands

At the Fish Agency, we are creators of captivating narratives and drivers of brand success. Our expertise extends to some of the world’s best-loved brands, where we blend strategy and innovative design to elevate brands to new heights.

Strategy Beyond
the Surface

Our approach to CPG goes beyond aesthetics; it’s rooted in a deep understanding of market dynamics and consumer behavior. From comprehensive market research to strategic planning, we lay the foundation for brands to not only thrive but to become leaders in their categories.



The Fish Agency worked with McCain to design new packaging that reinforces the wholesome and natural ingredients in their products. The overall objective was to infuse joy into each and every meal occasion.



A first-of-its kind analgesic that combined both acetaminophen and ibuprofen in a single tablet, Combogesic set to rethink what we’ve come to expect in pain relief. The Fish Agency designed the package for this new brand by infusing established category conventions into a visual story that two is better than one.

Coca-Cola Peace Tea


Peace Tea believes in the power of kindness and doing the right thing. It encourages people to share a little peace, one sip at a time. The Fish Agency developed a special edition Peace Tea can that celebrates Coca-Cola’s support for the LGBTQIA+ community.
As seen on DIELINE and Fast Company.

CPG Service Areas

Strategic Branding
Our team of experts meticulously crafts brand strategies that align with market trends, consumer preferences, and your brand’s unique identity. We don’t just design; we strategically position brands for success.

Innovative Design
Creativity is at the heart of what we do. Our designers bring concepts to life, creating visually stunning and emotionally resonant designs that captivate audiences and drive brand loyalty. We specialize in bringing concepts to life, infusing them with a unique blend of innovation and strategic thinking. When it comes to package design, we understand the pivotal role it plays in shaping consumer perceptions and influencing purchasing decisions.

Integrated Marketing
In conjunction with our package design expertise, we leverage our extensive experience in integrated marketing to build and elevate brands in the consumer packaged goods landscape. Our integrated marketing approach seamlessly aligns across various channels, from captivating package designs that serve as visual ambassadors to targeted campaigns that engage consumers on multiple fronts, fostering brand growth, awareness, and enduring connections.

Brands with impact.

Our track record building brands with industry giants speaks for itself. We thrive on pushing boundaries to make brands stand out, and we do this by working closely with our clients to bring their vision to life with passion and precision.

Elevate your CPG brand with The Fish Agency. Let’s embark on a journey of creativity, strategy and unparalleled success. Contact us today to redefine what’s possible.

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