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Redesigning Retail


As the retail landscape changes rapidly, connecting consumers to brands within this evolving environment has never been more difficult or more critical. From package design to store design to marketing communications, we bring brand strategy to life.

That’s how we are redesigning retail.


Builders of the world’s best Private Brands

At the Fish Agency, our 20 years of dedicated Private Brand experience, including over 30,000 SKUs designed across every category imaginable, uniquely positions us to become the trusted partner you need to deliver on your private brand vision.

Not only do we design high-impact packaging and branding that drives trial, we build consumer awareness, interest and loyalty across the entire shopping journey through powerful store design, shopper marketing and integrated marketing campaigns.

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Nurturing category-leading CPG brands

At the Fish Agency, retail in in our DNA. We merge our deep expertise in branding, package design and retail consumer experience design into a CPG design agency practice like none other.

This unique perspective on the retail consumer creates impact and influence at the most critical parts of the shopping journey through high impact brand and package design and compelling marketing campaigns that engage both in-store and out.

Proud to be a women-led agency

Our founders, Charlene Codner and Rebecca Hamilton launched the Fish Agency in the early 2000s when very few women were starting their own agencies. We are proud to be a partner of WISE and to be certified as a Women’s Business Enterprise, an accreditation given to Canadian businesses that are at least 51% owned and operated by women.

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Working towards a greener future

At the Fish Agency we believe it’s all of our responsibility to help preserve our planet for future generations. We’ve partnered with Evertreen to plant trees around the world in hopes of combating deforestation and mitigating the effects of climate change.

To continue to make an impact, we vow to plant one tree for every SKU we release.

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