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Humble + Fume


Become the leading supplier of cannabis accessories to the wave of new cannabis retailers in Canada.


New cannabis retailers are transforming the cannabis retail experience, yet their overnight emergence means few have expertise in cannabis accessories.


The humble + fume brand was born from BobHQ, the leading distributor of cannabis accessories to the incumbent cannabis retail channel – head shops. We brought this new brand to life with a website that positions humble + fume as the leading expert in cannabis accessories.

Humble + Fume’s web experience reflects the contemporary and retail-savvy nature of this new B2B brand. High impact photography and clean colour palette heighten the visual appeal of products, while the brand story emphasizes the value-add humble + fume provides retailers who wish to grow basket size through cannabis accessories.


Since launch, they have exceeded their target sales by 300%.

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