Canadian Tire Express

Opportunity

Tap into Canada’s growing urban centres with a smaller store footprint.

Insight

Urban growth is outpacing suburban growth and retailers are looking for ways to fit into urban environments to reach this new audience.

Solution

Create a sub-brand to Canadian Tire and deliver the Canadian Tire brand experience tailored to busy urban markets. The design of the store exterior complements its urban surroundings. Along with the ‘express’ sub-brand, this signaled a clear departure from traditional Canadian Tire stores.