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Consumer Engagement Demystified

‘Your brand is a story unfolding across all customer touch points’’ – Jonah Sachs, CEO of Free Range Studios

In brief, we learned that Consumer Engagement is seamlessly connecting touchpoints, providing value and building relationships between the brand and the consumer.

Why is effective consumer engagement so difficult? It’s a natural consequence of the explosion in innovative new media through which brands can reach their audience.

Different media require different expertise. Large marketing organizations have thus developed specialist departments in teams of dedicated professionals—whether it be merchandising, digital, out-of-home advertising or social media.

Unfortunately, what has occurred as a result of these highly specialized divisions are silos. At best, communication and coordination across these silos requires time and effort. At worst, outright competition can be observed: it is not unusual for an e-commerce team to openly compete with a retail team, for example.

These departmental silos have result in a hodgepodge of consumer touchpoints that result in beautifully made parts that do not work together. This fragmentation extends to the agency ecosystem, where many agencies either specialize in a single area, or form groups of specialist teams that face the same challenges as large marketing organizations.

Consumer Engagement Agencies break down these divisions. FISH operates with the understanding that in today’s world, reaching a consumer isn’t enough; brands need to build lasting relationships through every interaction with their customer.

We are uniquely built to cut through these organizational silos. We understand the role each touchpoint plays in the overall brand experience. We blend subject-matter experts with consumer strategists. We are structured and designed so that all pieces work together, never losing sight of the big idea that defines the overall consumer experience.

That is why FISH The Consumer Engagement Agency offers unified experiences that bring your brand top of mind through relevant, cohesive and well-crafted consumer touchpoints.

To learn how FISH can help you, contact 416-406-3474 or email us at

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